Behind The Scenes: Mediterranean Escape

For our Summer 2024 campaign, we headed to the idyllic Daios Cove, a hideaway of well-being on the island of Crete. Shot by Matthew Eades, we were inspired by the slow, sun-soaked days and warm nights of summers past, looking back at iconic vintage menswear photography to reminisce about times when switching off was simpler and comfort was found in nature and life's simple pleasures.

To make the most of our time, we started day one early with our first Wellwear Run Club - a great way to take in the location and a chance for everyone to catch up before work. Tasked with capturing the full essence of a summer well spent in the Mediterranean, we shot at various spots around the resort and surrounding areas, highlighting a truly stunning part of the world where we were welcomed by warm, accommodating locals.

Thank you to Daios Cove for being the perfect setting, and thank you to Matthew Eades, The Gentleman Racer, Sam Sutterlin, and the team, for capturing our vision so beautifully.